YEAR: MMXXI
PROJECT TYPE: COMMISSIONED
DISCIPLINE: BRAND IDENTITY DESIGN
LOCATION: BANGALORE
OBSERVANT
BRAND BACKGROUND
Observant is a techno music label based out of Bangalore. As per the name Observant, it was coined out of the feeling of being aware of yourself and the microcosm around us.
BRAND MISSION STATEMENT
To provide an even playing ground for established and emerging techno producers.
BRAND MANTRA
The more you observe the world externally, the more you learn about yourself internally.
BRAND PERSONALITY
Mysterious! It should evoke the sense of having to observe what they see and hear a bit more to find the finer detail.
Grid, Quirky, Weird, Bold, Creative, Cutting Edge
WORDS ASSOCIATED WITH BRAND COMMUNICATION
Sophisticated, Functional, Creative, Stimulating
THANK YOU FOR WATCHING
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