YEAR: MMXX
PROJECT TYPE: COMMISSIONED
DISCIPLINE: BRAND IDENTITY DESIGN
LOCATION: BANGALORE
AUDIO UNITS
BRAND BACKGROUND
Audio Units is a sibling musical duo, 8 years apart, got into electronic music from computer games and general interest in technology, space exploration, science, etc. Started in 2010, the duo was busy making deep house at that time, and around 2015 leaning towards melodic techno and since 2019 and the final frontier for them, is the underground style of techno.
BRAND MISSION STATEMENT
To continually explore the abstraction in electronic music with a language called techno as a medium to induce ecstatic states of self-awareness.
BRAND PERSONALITY
Industrial with Techno reflecting machinery.
Geometric, Monospaced, Simplicity, Reflective, Stimulating, Flexible.
WORDS ASSOCIATED WITH BRAND COMMUNICATION
Sophisticated, Futuristic, Geometric, Industrious.
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