I WANT EVERYTHING WE DO TO BE BEAUTIFUL. I DON'T GIVE A DAMN WHETHER THE CLIENT UNDERSTANDS THAT THAT’S WORTH ANYTHING, OR THAT THE CLIENT THINK IT'S WORTH ANYTHING, OR WHETHER IT IS WORTH ANYTHING. IT'S WORTH IT TO ME. IT’S THE WAY I WANT TO LIVE ME LIFE. I WANT TO MAKE BEAUTIFUL THINGS, EVEN IF NOBODY CARES.
— SAUL BASS
I WANT EVERYTHING WE DO TO BE BEAUTIFUL. I DON'T GIVE A DAMN WHETHER THE CLIENT UNDERSTANDS THAT THAT’S WORTH ANYTHING, OR THAT THE CLIENT THINK IT'S WORTH ANYTHING, OR WHETHER IT IS WORTH ANYTHING. IT'S WORTH IT TO ME. IT’S THE WAY I WANT TO LIVE ME LIFE. I WANT TO MAKE BEAUTIFUL THINGS, EVEN IF NOBODY CARES.
— SAUL BASS
I WANT EVERYTHING WE DO TO BE BEAUTIFUL. I DON'T GIVE A DAMN WHETHER THE CLIENT UNDERSTANDS THAT THAT’S WORTH ANYTHING, OR THAT THE CLIENT THINK IT'S WORTH ANYTHING, OR WHETHER IT IS WORTH ANYTHING. IT'S WORTH IT TO ME. IT’S THE WAY I WANT TO LIVE ME LIFE. I WANT TO MAKE BEAUTIFUL THINGS, EVEN IF NOBODY CARES.
— SAUL BASS
I WANT EVERYTHING WE DO TO BE BEAUTIFUL. I DON'T GIVE A DAMN WHETHER THE CLIENT UNDERSTANDS THAT THAT’S WORTH ANYTHING, OR THAT THE CLIENT THINK IT'S WORTH ANYTHING, OR WHETHER IT IS WORTH ANYTHING. IT'S WORTH IT TO ME. IT’S THE WAY I WANT TO LIVE ME LIFE. I WANT TO MAKE BEAUTIFUL THINGS, EVEN IF NOBODY CARES.
— SAUL BASS
I WANT EVERYTHING WE DO TO BE BEAUTIFUL. I DON’T GIVE A DAMN WHETHER THE CLIENT UNDERSTANDS THAT THAT’S WORTH ANYTHING, OR THAT THE CLIENT THINKS IT’S WORTH ANYTHING, OR WHETHER IT IS WORTH ANYTHING. IT’S WORTH IT TO ME. IT’S THE WAY I WANT TO LIVE MY LIFE. I WANT TO MAKE BEAUTIFUL THINGS, EVEN IF NOBODY CARES.
— SAUL BASS
DECLARATION OF DESIGN INDEPENDENCE
DESIGN IS NOT A COMMODITY
DESIGN SHOULD NOT BE CONSIDERED AS A PRODUCT THAT CAN BE BOUGHT AND SOLD. INSTEAD, IT SHOULD BE SEEN AS A PROCESS OF CREATION THAT INVOLVES COLLABORATION AND EXPERIMENTATION.
PRIORITIZING DESIGNER'S VISION:
THE DESIGNER'S UNIQUE PERSPECTIVE AND ARTISTIC VISION SHOULD BE THE DRIVING FORCE BEHIND THEIR WORK, NOT THE CLIENT'S WANTS OR MARKET TRENDS.
COLLABORATION IS KEY:
COLLABORATION BETWEEN DESIGNERS AND CLIENTS SHOULD BE ENCOURAGED. DESIGNERS SHOULD WORK WITH CLIENTS TO CREATE A MUTUALLY BENEFICIAL DESIGN SOLUTION THAT IS ALIGNED WITH THEIR GOALS.
THE PROCESS IS THE PRODUCT:
THE PROCESS OF DESIGN IS AS IMPORTANT AS THE FINAL OUTCOME. EMPHASIZING THE DESIGN JOURNEY, EXPERIMENTATION, AND CREATIVITY IS KEY TO CREATING TRULY DISRUPTIVE DESIGNS.
PURPOSE OVER PROFITS:
DESIGNS SHOULD BE DRIVEN BY PURPOSE, NOT PROFITS. THE FOCUS SHOULD BE ON CREATING IMPACTFUL DESIGNS THAT MAKE A DIFFERENCE, NOT JUST DESIGNS THAT SELL.
AUTHENTICITY OVER CONFORMITY:
DESIGNS SHOULD BE AUTHENTIC, NOT JUST AESTHETICALLY PLEASING. THE FOCUS SHOULD BE ON CREATING MEANINGFUL AND IMPACTFUL DESIGNS THAT STAND THE TEST OF TIME.
REJECT THE NOTION OF ‘BEST PRACTICES’:
THE TRADITIONAL DESIGN PROCESS, WHICH IS OFTEN LINEAR AND HIERARCHICAL, SHOULD BE REJECTED. DESIGNERS SHOULD BE GIVEN THE FREEDOM TO CREATE IN A MORE FLUID AND ITERATIVE PROCESS.
PUT PEOPLE FIRST:
PRIORITIZE THE NEEDS, EXPERIENCES, AND EMOTIONS OF END-USERS OVER THE CONSTRAINTS OF TECHNOLOGY OR BUSINESS GOALS.
EMBRACE THE POWER OF STORYTELLING:
USE STORYTELLING TO CREATE A POWERFUL EMOTIONAL CONNECTION WITH USERS, HELPING TO BRING YOUR DESIGNS TO LIFE.
CELEBRATING IMPERFECTION:
IMPERFECTION SHOULD BE SEEN AS AN OPPORTUNITY FOR CREATIVE EXPRESSION, RATHER THAN A FLAW TO BE FIXED.
INTELLECTUAL PROPERTY OF KARTHIK VERNEKAR
DRAFTED: 04 FEBRUARY 2023