Built around the idea of observation as something instinctive—almost like breathing Observant Records operates as a platform for artists who are deeply committed to their craft. Founded by the duo Ashwin Baburao and Ashrith Baburao, the label brings together a close-knit mix of DJs, producers, and visual artists, all contributing to a shared, evolving ecosystem of sound and image.
This project continues an ongoing relationship with the label, returning after a couple of years developing its original identity system. It takes shape as a series of artworks for seven releases—each tied to a different artist from across the globe, including one multi-artist compilation. While each artwork responds to its own sonic world, they are all held within a flexible visual language, allowing for both individuality and coherence. Rather than repeating a fixed style, the system expands with each release—shifting, adapting, and growing alongside the music it represents.













SELECTED WORKS
NeuphoriaBrand Identity Design
Abel FerraraEditorial Design
ReMnAnTsLettering Design
Abstract ScienceBrand Identity Design
NodesType Design
KnowAlbum Art
TMORVA004Album Art
The Horniest SevenMerchandise, Apparel Design
Audio UnitsBrand Identity design
ObservantBrand Identity design
OM.WM_001Lettering Design
Lettering X TypographyLettering Design
BeatworxBrand identity design
Social DesolationAlbum Art
Indian ElectronicaLettering Design
Cinema Poster Art 2Poster Design
66 Days of MetalLettering Design
Tribute to OZUIllustration
ObservantAlbum Art