OBSERVANT- SPECIMENS

BRIEF OVERVIEW

A set of specimens worked around using customized word-mark and assets that were designed as a part of identity for Observant Records. Observant is a techno music label based out of Bangalore. These were a few early explorations that never saw the light of the day since they were never finished nor presented. These are the final outputs of how the specimens look and feel after putting an extra bit of work into them and developing them further using different visual treatments. Almost all of the 12 pieces are heavy on texture and imagery, given the visuals reflect the brand and music released on the label. The wordmark serves as a skeleton for most of the pieces supported by relevant imagery and iconography. The whole idea was to cook visuals out of the functions that were developed using a simple wordmark, which could shift its character depending on the nature of the artwork and composition.